MEET JO ELIZABETH

A small town northern girl who spent her lunchtimes refining winged liner between lessons.

Looking back, I was always drawn to the transformative power of beauty. What began as a fascination with the details eventually led me here , a travel-obsessed creative and bridal hair and makeup founder, with a soft spot for all things glow and a fluffy Pom never far from my side.

Never did I foresee that a fascination with beauty would transform into an international bridal career, helping women glow on their wedding day.

 In early 2016, fresh from working onboard a luxury cruise liner, I was ready for a new challenge. I packed up my life in the North of England and moved to London to freelance.

I’ve always loved a little adventure , my motto has long been “you can always go home if you hate it” (turns out, I didn’t).

Freelancing in fast-paced environments soon followed, working across TV and commercial sets for the likes of The X Factor, ITV’s Tipping Point, HelloFresh, and even Anne Geddes (yes — that famous  baby photographer).

But it was my weekend weddings that really made me smile.

By 2019 , I had gone all in on bridal

Now, with a kit full of luxe products and a flat white in hand (millennial cliché activated), this “dream side hustle” has become the dream job, I’m exactly where I was meant to be

COUNTRIES EXPLORED
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HIGH HEELS OWNED
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FLUFFY POMERANIAN SIDEKICK
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NOUGHTIES BANGERS PLAYED
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YOUR BRIDAL BEAUTY DESIGNER

Jo Elizabeth

Since 2017, I’ve been the go-to for brides who want a Hailey Bieber glow

Working with me feels like having a trusted (slightly type-A) friend by your side — calm, organised, and always armed with the latest beauty tips and tricks. I’ll most definitely be fuelled by a caffeinated beverage or two, and when I’m not globe-trotting in search of my next adventure, you’ll usually find me curled up by the fire with my dog, listening to a podcast or two.

GET TO KNOW ME

THE DETAILS

UNEXPECTEDLY LOYAL TO

Pom-bear Crisps

The perfect snack whilst you work!

GUILITY PLEASURE

Psychology Podcasts

I'm a nerd really!

TAKE MY MONEY

HOURGLASS

You do no wrong!

SO UNDERRATED

Great Lighting

It just makes the skin look insane!

MY MOST SAVED CONTENT

How to make the perfect roastie 😂

LOW-KEY NERDY ABOUT

Designing a beautifully consider experience for my brides.

A bridal makeup artist who knows that second-skin makeup is about technique, not more product.

It’s a no-brainer. My beauty therapy training has shaped a thoughtful, detail-led approach rooted in expert consultation, skin-first techniques, and beauty that lasts well beyond the aisle. I care just as much about how you feel as how you look — calm, confident, and completely yourself. Every decision is intentional. Every product is chosen with purpose. And every look is designed to stand the test of time — in real life, in photographs, and years from now.

THE BRIDAL EXPERIENCE

I'M LOVING

Winter beach walks. Cosy nights by the fire. Early morning sunrise.

I'M LEARNING

Taking Breaks. Looking after my body more. Building My Bridal Business.

I BELIEVE

Don’t judge a man by where he is, because you don’t know how far he has come.

TRUSTED TO DELIVER

Featured by Top Industry Brands & Trusted to deliver the Highest Standard

Positive Vibes

AREAS WE SERVICE

London     |     Surrey     |     Kent     |     Sussex     |     Hampshire
Berkshire     |     Destination Weddings

London  |  Surrey |  Kent |  Sussex |  Hampshire |  Berkshire |  Destination Weddings